{"id":10726,"date":"2022-09-16T09:00:54","date_gmt":"2022-09-16T07:00:54","guid":{"rendered":"https:\/\/www.quantasia.ch\/?p=10726"},"modified":"2024-09-16T14:55:56","modified_gmt":"2024-09-16T12:55:56","slug":"scopri-la-storia-e-come-applicare-il-lego-serious-play-nella-tua-azienda","status":"publish","type":"post","link":"https:\/\/www.quantasia.ch\/en\/2022\/09\/16\/scopri-la-storia-e-come-applicare-il-lego-serious-play-nella-tua-azienda\/","title":{"rendered":"Find out about the story of LEGO\u00ae SERIOUS PLAY\u00ae and how to apply it in your company"},"content":{"rendered":"

[vc_section full_width=”stretch_row” css=”.vc_custom_1726491289233{padding-top: 140px !important;padding-bottom: 100px !important;background-image: url(https:\/\/www.quantasia.ch\/wp-content\/uploads\/2022\/09\/immagine-grande-blog-copertina-22.png?id=12628) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column width=”2\/3″][vc_column_text el_class=”titolo-pagina-blog” css=”.vc_custom_1660289941295{padding-top: 50px !important;padding-right: 30px !important;padding-bottom: 50px !important;padding-left: 30px !important;}”]<\/p>\n

Welfare and Corporate Development <\/div>\n
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Find out about the story of LEGO\u00ae SERIOUS PLAY\u00ae and how to apply it in your company<\/strong><\/h1>\n

 <\/p>\n<\/div>\n

Claudia Vece – 16 September 2022<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][\/vc_section][vc_row gradient_colors=”%5B%7B%7D%5D” el_class=”lista-blog-new” kswr_row_top_decor_enabled=”false” kswr_row_bottom_decor_enabled=”false” css=”.vc_custom_1638804157544{padding-top: 40px !important;}”][vc_column width=”3\/4″ gradient_colors=”%5B%7B%7D%5D” el_class=”contenuto-post”][vc_column_text]Since each person sees the world through their own lens, it is easy to be in situations of confrontation where different opinions can lead to communication problems<\/strong> within the company. These misunderstandings are counterproductive as they inevitably impact on business processes, operations, and decisions.<\/p>\n

If communication were something tangible and visible, there would be no misunderstandings, it would be simpler and more understandable. This is because as human beings we need practicality and concreteness. It is this same concept that has been applied since 2002 with the LEGO\u00ae SERIOUS PLAY\u00ae methodology, since it allows the collection of different points of view, engaging adults in a process of comparison that includes play, but in this case, it is “a serious game”.<\/p>\n

The world of business facilitation in recent years has therefore diversified, embracing new methodologies that, if applied correctly within the company, allow employees to find their way more easily in the organizational context and allow managers to optimize processes<\/strong>.[\/vc_column_text][vc_single_image image=”10717″ img_size=”large” add_caption=”yes” css=”.vc_custom_1660217569436{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column_text css=”.vc_custom_1660292023395{margin-bottom: 30px !important;}”]<\/p>\n

How LEGO\u00ae SERIOUS PLAY\u00ae methodology was born<\/strong><\/h2>\n

Starting in 1995, the LEGO\u00ae company began to suffer from market losses due to the entry into the sector of new forms of play such as video games. There was therefore a need to find new strategies to relaunch the brand. Thanks to the contribution of two Swiss university professors, Johan Roos and Bart Victor, the way was opened for a new way of playing, thinking, and creating solutions with the use of LEGO\u00ae bricks. But it was thanks to Robert Rasmussen, at the time head of the educational division of LEGO\u00ae, that a real educational method was created with coloured bricks, which today allows business leaders to find effective solutions to a problem or a project<\/strong>. In fact, in a guided and structured way, it is possible to collect and include the views and opinions of key people in the company and create a shared action plan with the assignment of specific tasks.<\/p>\n

This is how the LEGO\u00ae SERIOUS PLAY\u00ae business facilitation methodology was born in 2002<\/strong>, which allows managers to think differently about solutions for their businesses. From this moment on, the bricks were no longer intended only for children, but have become an important tool to facilitate companies in the development of their strategies.<\/strong><\/p>\n

In 2012 Dr. Giorgio Beltrami, author of the book “LEGO\u00ae SERIOUS PLAY\u00ae: thinking with your hands<\/strong>“<\/a>\u00a0 in collaboration with Per Kristiansen, Chairman Advisory Board for LEGO SERIOUS PLAY\u00ae and Partner of the LEGO\u00ae Foundation, have brought in Italy for the first time the certification courses for facilitators in the LEGO\u00ae SERIOUS PLAY\u00ae<\/strong> method according to the principles of the Association of Master Trainers founded by Kristiansen himself with Robert Rasmussen.[\/vc_column_text][vc_column_text el_class=”intro-blog” css=”.vc_custom_1660290053488{margin-bottom: 50px !important;background-color: #eeeeee !important;}”]<\/p>\n

FUN FACTS<\/strong><\/h2>\n
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  1. The word LEGO\u00ae is made up of the Danish words \u201cLEG\u201d which means play, and \u201cGODT\u201d which means well.<\/li>\n
  2. The first worldwide trainers of facilitators in the LEGO\u00ae SERIOUS PLAY\u00ae methodology were Robert Rasmussen and Per Kristiansen.<\/li>\n
  3. Robert Rasmussen and Per Kristiansen have founded the LEGO\u00ae SERIOUS PLAY\u00ae Master Trainers Association.<\/li>\n
  4. LEGO\u00ae Group held the certification and affiliation process to the network of certified facilitators until 2010, then liberalized the use of the methodology and the purchase of related materials.<\/li>\n
  5. In 2021, TIME released its first \u201cTIME 100 Most Influential Companies\u201d naming the LEGO\u00ae Group as the most influential in promoting creativity in the Innovation category; in fact, during the COVID-19 period, LEGO\u00ae created the \u201cRebuild the World\u201d campaign to encourage children and their parents to be creative.<\/li>\n<\/ol>\n

    [\/vc_column_text][vc_single_image image=”10714″ img_size=”large” add_caption=”yes” css=”.vc_custom_1660217624780{margin-top: 50px !important;margin-bottom: 50px !important;}”][vc_column_text css=”.vc_custom_1660290081578{margin-bottom: 30px !important;}”]<\/p>\n

    Benefits of a LEGO\u00ae SERIOUS PLAY\u00ae workshop<\/strong><\/h2>\n

    LEGO\u00ae SERIOUS PLAY\u00ae is a very effective facilitation methodology as it allows you to actively involve each participant in the workshop. Its characteristic is therefore the richness of the contents that can be extrapolated in reference to a specific company theme (the development of a strategy, the plan, and the communication strategy for next year, the identity of the team).<\/p>\n

    It often helps to bring to the consciousness of the participants concepts and reflections that were still confused or unknown up to that moment. What makes LEGO\u00ae SERIOUS PLAY\u00ae successful is its unlimited potential in making the immaterial tangible, by carrying a concept, an idea, a thought, a reasoning into matter to face a challenge and be able to understand and observe it.<\/p>\n

    LEGO\u00ae SERIOUS PLAY\u00ae leads participants to build a SHARED MODEL or a LANDSCAPE that represent the business context with the most relevant information for the company, the dynamics and flows needed to plan the team’s actions.<\/p>\n

    In this way it becomes easy to guide the participants in the formulation of an action plan in relation to the topic addressed during the workshop to carry it out in the company reality. In fact, the Landscape obtained with LEGO\u00ae bricks represents the map for orienting oneself in the company territory.<\/p>\n

    Using the LEGO\u00ae SERIOUS PLAY\u00ae to align the team with corporate projects allows you to release the maximum potential of the people involved, in a spontaneous, instinctive and immediate way, giving all participants time and opportunity to express their ideas.[\/vc_column_text][vc_column_text el_class=”intro-blog” css=”.vc_custom_1660290129832{margin-bottom: 50px !important;background-color: #eeeeee !important;}”]<\/p>\n

    Here are some ideas of how LEGO\u00ae SERIOUS PLAY\u00ae can be used in the company:<\/h2>\n