LEGO® SERIOUS PLAY®

Using LEGO® Bricks for Strategic Business Facilitation

LEGO® SERIOUS PLAY® (LSP) is an advanced facilitation methodology that uses LEGO® bricks to enhance creative thinking, communication, and problem-solving in complex business environments. Developed by the LEGO Group in the 1990s, this technique is based on the concept of “thinking with your hands,” allowing teams to build three-dimensional models that represent ideas, business challenges, plans, and strategic scenarios.

Applications of LEGO® SERIOUS PLAY®

Team and Leadership Development
LSP fosters team cohesion by helping groups build their aspirational identity and shared vision. It enables exploration of team strengths and barriers, improves communication and relationships, and develops leadership skills. Participants emotionally connect to their goals, enhancing their sense of belonging and alignment, while creating a collaborative environment that supports personal and professional growth.

Strategic Planning
LSP supports the creation of targeted strategies across departments—such as sales, marketing, or change management—by encouraging deep analysis of the organizational context to highlight risks and opportunities. Participants can identify challenges, co-create concrete solutions, and develop detailed strategic plans. Through 3D visualization, they better understand interconnections and the impact of decisions, leading to more solid and shared strategies.

Product and Service Innovation
LEGO® SERIOUS PLAY® encourages the creative ideation of new products or services while also enabling feasibility analysis through the identification of strengths, obstacles, and risks. It helps develop a market entry plan and simulate multiple scenarios, supporting strategic alignment across involved teams and increasing competitiveness.

Complex Problem-Solving
This method provides powerful tools to analyze challenging scenarios through real-time 3D simulations. It allows participants to visualize dynamics, identify shared solutions, and develop ownership and commitment to execution. Teams can overcome critical issues by crafting aligned and actionable strategies.

Change Facilitation
LEGO® SERIOUS PLAY® supports companies in navigating generational transitions, restructurings, and major organizational transformations. It engages stakeholders in the change process, promotes better understanding of impacts, and enables the development of a shared roadmap. Interactive simulations help anticipate resistance and identify innovative solutions to lead change harmoniously and strategically.

Why Choose LEGO® SERIOUS PLAY® with Quantasia

Unlike a standard workshop, the LEGO® SERIOUS PLAY® facilitation process offered by Quantasia is a strategic and structured intervention, featuring:

• Thorough Planning
  Our facilitators collaborate closely with the company to assess needs, define workshop objectives, and align with the target audience.
  
• Tailored Workshop Design
  Each session is custom-designed to reflect the organizational context and the specific goals of the business.
  
• On-Site Delivery
  Workshops are conducted in dedicated environments over one or two days, or as part of modular programs. During the sessions, participants explore key topics using LEGO® bricks to gain deeper insights into organizational dynamics.
  
• Comprehensive Reporting
  After the workshop, Quantasia provides a detailed report summarizing the session insights, identified solutions, uncovered risks, and proposed strategies. This becomes an operational and strategic tool to support decision-making and strategy implementation.