How to Win Friends and Influence People

Dale Carnegie

“How to Win Friends and Influence People” by Dale Carnegie is an instruction (and life) manual essential for reflecting on the importance of communication in relationships and the right approach.

Carnegie notes that 85% of success in any business is due to human qualities such as personality, education and the ability to be loved and followed by other people.

Thus it turns out that even in the most technical professions a good and solid knowledge of the sector is not enough to guarantee success, but on the contrary, the so-called Soft Skills are even more incisive on the scale.

Dale Carnegie divides his exposition into four parts, each of which focuses on different ways of persuading those around us.

In the first part he sets out a fundamental principle, namely that of not criticizing and condemning the work of people, but rather understanding the underlying reasons. Thus teaching how to deal with people, and get what you want, simply by changing the approach and arousing the same will in others.

In the second part he explains how to be welcomed in any situation, and leave a good impression from the beginning, arousing the interest of the interlocutor.

In the following pages he tackles the issue of leadership with the motto “Whoever has a good technical background and is also able to express their ideas, command, arouse enthusiasm among collaborators, will be a candidate for the levers of power.”

The 5,000,000 readers who have purchased this book claim to have achieved significant results. Here are some of them:

  • Renewal of mental schemes, a new way of thinking, mental opening to new horizons, discovery of new possibilities.
  • Building friendships easily and raptly.
  • Increased popularity.
  • Persuasion.
  • Acceptance and improvement of social relations.
  • Improvement of communication.
  • Increase of positive influence and Leadership.

Dale Breckenridge Carnegie (1888-1955) was a writer, lecturer and creator of famous self-improvement and training courses for interpersonal relationship management and public speaking skills.

Born in Missouri to a poor family, he was the Author of the best-selling book “How to Win Friends and Influence People”, first published in 1936, which Bompiani revived in 1986, and later reprinted around the world.

In his books, which are always very current, Dale Carnegie teaches that you have to believe in your potential if you really want to achieve something in life.

The tendency to judge others is the greatest barrier to communication and understanding.
Carl Rogers

    Request information



    Contact us
    Contact us